Identify the journey elements
Once you have identified your destination and your rationale you can then brainstorm ways and means to achieve the outcome
Don’t look at it linearly – just identify the elements that need to be in place
Start with Nouns - List the names of all the things that need to be touched / influenced / changed by the journey
Verbs are the key - Bloom’s Taxonomy Action Verbs
Create your Munro Cards!
Initiative Name -> Verb + Noun
What products / platforms / channels are involved?
What team might work on it?
Known personas involved?
What tactics will you employ to achieve this initiative.
Tactics can be seen as was to complete the challenge (see: https://melissaperri.com/blog/2016/07/14/what-is-good-product-strategy). The format presented by Melissa Perri is good:
In order to reach our vision, we need <measureable objective> by <time frame>.
Where time frame is initially long, example: In order to reach our vision, we need to decrease the feedback cycle of regression tests results where it is over 5 days to less then 20 min by X date. And then shorter when looking at the next target condition, the next initiative, example: In order to reach our next target condition, we need to reduce regression testing of critical business process X to 5 minutes and can be automatically triggered any time of day.
Ideas are constantly collected and prioritized. We never stop looking for new ideas.
Step-projects are defined at the beginning of the quarter. The team picks the goals and ideas it wishes to pursue this quarter, and defines step-projects accordingly. The quarterly step-project list (typically stored in a spreadsheet or database tool) is evaluated and reprioritized every 1–2 weeks, in sync with task iterations planing.
Short sub-quarter step-projects rather than long multi-quarter/multi-year projects.
No betting on just a few big ideas that take forever to implement — we test many ideas quickly and pursue the ones that work.
Iterations — we revisit every part of the plan regularly and systematically and stay agile at all levels.